Its official, Hollywood company DreamWorks Animation is to open business in Shanghai. The maker’s behind “Kung Fu Panda” hope to step into the potentially lucrative and expanding Chinese film market. The film franchise was made particularly for a Chinese market and the second film became the highest grossing animated feature in the country.
Hollywood companies are competing to get a foothold in the Chinese market and are working hard to overcome restrictions such as the annual foreign film quota of twenty, as well as language, moral and cultural restrictions.
I’m very dubious about Hollywood’s expansion in to China. I was in Shanghai recently and interviewed Chinese and expat filmmakers. I asked them about Hollywood’s film culture domination that has crippled European film markets. Only France, which has its own quota, remains a culturally strong film market. My fear was for the loss of Chinese culture and its film. My additional concern was the future representation of women in film. Hollywood’s representation of women and girls are overtly sexualized, unfulfilled halves of men. Will Chinese women suffer the same?